Waze Deep Links
Waze Deep Links allow you to have a link on a website or a QR code on paper that opens up the app and directs you to a predefined location. It is possible to link to a map coordinate (latitude,longitude), start a pre-filled search query or directly to a place that was added on the map.
Users who don’t have the Waze app installed will get to see a webpage instead, which will invite them to install the Waze app. In the case of coordinates, the user will instead be linked towards the Waze live map when following the link on a desktop. Links to the Play Store and the App Store are provided on the page.
It is possible to create the links with coordinates on the Waze live map by clicking the share button at the bottom right of the map and selecting the “Share driving directions” tab.
Below you can find buttons which will link you towards the same location in the four possible ways. The pictures used below are only added to have something big to click on. There are no requirements or demands from Waze whatsoever on how you use these links.

See the article at the Waze Developers page for technical details on how to implement this within an app as well.

